That’s important, because to sell more products or services, a company needs to expand its infrastructure, resources and labor force, and they have to keep pace with each other for the growth to be sustainable.įor instance, imagine you’re a kid with a lemonade stand, and you want to expand your empire. First, it means growing a company in a way that keeps all of its parts proportional to each other as it develops.

“Scaling,” in turn, is shorthand for “scaling up.” In business, that means two things. For example, if a company suddenly floods the airwaves with a full-throttle advertising campaign, it would be a “marketing blitz.” In modern English, it’s become an informal way to describe what happens when an organization tries to achieve something at lightning speed. “Blitzscaling” is a recently invented word, so if you’re not sure what it means, you’re in good company! The easiest way to define “blitzscaling” is to break it down into its components: “blitz” and “scaling.” how one of the keys to making money is often losing money.why fortune favors the bold in the modern economy and.what the heck the word “blitzscaling” means.In this summary of Blitzscaling by Reid Hoffman and Chris Yeh, you’ll learn What are the secrets of this phenomenal growth? One of the main ones can be summed up in a single word: blitzscaling. Amazon, Facebook, Google, YouTube, Instagram, Twitter, Uber, Snapchat, PayPal, LinkedIn, eBay – the list goes on and on. Many tech companies have grown from scrappy start-ups to corporate giants in just a few years. The 150 most valuable tech companies in Silicon Valley alone are valued at an astounding $3.5 trillion. In the intervening time, the world economy has come to be dominated by giant tech companies such as these. They’ve been replaced by Apple, Google, Microsoft, Amazon and Facebook.

As 1996 came to a close, industrial age giants were still the most valuable companies in the world: General Electric, Royal Dutch Shell, the Coca-Cola Company, ExxonMobil and a Japanese telecommunications company named Nippon Telegraph and Telephone.įast-forward just two decades to the present day, and none of those companies is in the top five anymore.

Reid hoffman blitzscaling